Microsoft is discontinuing Copilot support on smart televisions across LG and Samsung devices, reversing a 2025 market launch announced at CES. Just two years after Samsung and LG announced that their latest smart TV models would include Microsoft's Copilot AI assistant, Microsoft has decided to end functionality support on all television platforms this year. The decision represents a retraction of a strategic initiative that once appeared designed to extend Copilot's reach into consumer electronics ecosystems and compete with voice assistants in connected devices.

The move reflects the reality that consumer adoption of Copilot on TVs did not meet internal Microsoft projections, making continued support an inefficient use of resources. It also suggests that smart TV interfaces and use cases may not be suitable platforms for large language model-based assistants.

What This Means for Your Business

For IT leaders and procurement teams evaluating smart TV purchases for office environments or customer-facing displays, this discontinuation underscores the volatility of AI platform commitments in consumer electronics. Avoid selecting devices based on AI assistant features that lack clear business justification, as support timelines are unpredictable. Focus instead on core display, connectivity, and management capabilities. If your organization has recently deployed Copilot-enabled TVs, plan for feature removal and assess whether alternative solutions are needed for any workflow dependent on TV-based Copilot access.