AutoScout24 Group, Europe's leading online automotive marketplace, deployed Codex and ChatGPT to speed development cycles and improve code quality. The company saw measurable improvements in engineering productivity and expanded AI adoption across its teams. Real-world results included faster feature deployment and higher-quality code outputs from developers using AI assistance.

What This Means for Your Business

Mid-market software companies can use AutoScout24's playbook to justify AI adoption investments to engineering leadership. The model—starting with dev tools, measuring productivity gains, and expanding adoption—provides a low-risk template for large organizations skeptical of AI's real-world impact on development velocity and code quality.