Grammarly is facing a class action lawsuit from journalist Julia Angwin and others whose likenesses were used in the company's "Expert Review" AI feature without consent. The feature presented writing suggestions as if they came from established authors and academics, leading Grammarly to shut down the feature this week. This represents one of the first significant legal challenges against an AI company for using identities in generative features without permission.

What This Means for Your Business

This lawsuit sets a precedent for how companies can use human identities in AI-generated content. If your organization uses AI to create content that implies endorsement or attribution, review your consent processes immediately. The risk extends beyond Grammarly—any company generating AI content that references real people without explicit permission may face similar liability. Budget for legal review of your AI content practices.